Marketing For Geeks

100k users, 200% revenue increase: Inside Bumpa's Growth Playbook

A masterclass in user psychology, growth experimentation, and product marketing.

Aug 26 • 

Lade Falobi

 and 

Precious O’Dahunsi

31

13

May 2025

The Best (and less than best) 2025 Children's Day Ads From Nigerian Brands

Some brands proved that marketing isn't child's play.

May 27 • 

Lade Falobi

29

1

April 2025

The Best (and less than best) 2025 Easter Ads From Nigerian Brands

One ad nailed it. One completely missed the tomb.

Apr 20 • 

Lade Falobi

48

4

What Cenoa's Growth Story Teaches Us

Stop duplicating or replicating strategies; reverse-engineer them instead (+ 3 more lessons).

Apr 7 • 

Lade Falobi

14

March 2025

How a simple positioning change led to Cenoa's viral comparison strategy

Feranmi Ajetomobi, former Country Manager at Cenoa, shares the story behind the fintech's aggressive competitive strategy.

Mar 13 • 

Lade Falobi

 and 

Feri

47

3

February 2025

MTN fumbled their 15GB price hike response👎🏽

A masterclass in what NOT to do during a crisis.

Feb 17 • 

Lade Falobi

93

10

What Treford's Partnership Framework Teaches Us

5 tips to use for your next partnership plan.

Feb 6 • 

Lade Falobi

4

January 2025

How Treford Built 44% Of Its User Base Through Partnerships

Oluwadotun Adefioye, Treford's Partnerships Manager, shares Treford's partnership framework and growth story.

Jan 30 • 

Lade Falobi

 and 

Arakunrin Dotun

11

December 2024

An open letter + Product marketing quiz

I'm doing the mushy thing and writing a recap letter. But also, here's a fun quiz.

Dec 31, 2024 • 

Lade Falobi

9

1

November 2024

Attlasian hates useless meetings❌

and 4 other great brand manifestos.

Nov 21, 2024 • 

Lade Falobi

3

💡MFG #19: Kano Model, Brand Manifesto, Demand Capture, and more.

How to use the Kano model in product marketing, why brand manifestos are great, and why you should capture demand.

Nov 14, 2024 • 

Lade Falobi

13

5

September 2024

💡MFG #18: Discount Models, MLPs vs MVPs, and more.

When to use Buy One Get One Free vs Discount vs Free Gift and when to choose Minimum Lovable Products over Minimum Viable Products.

Sep 19, 2024 • 

Lade Falobi

11