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💡MFG #18: Discount Models, MLPs vs MVPs, and more.
When to use Buy One Get One Free vs Discount vs Free Gift and when to choose Minimum Lovable Products over Minimum Viable Products.
 • 
Lade Falobi

August 2024

🚚🥘How HeyFood grew from a small campus tool to 100k users in 5 cities
Courage Afemije, Head of Growth at HeyFood, shares HeyFood's growth story and mistakes made along the way.
 • 
Lade Falobi
 and 
Courage Afemije
4

June 2024

Value Proposition: Common Mistake + How To Differentiate From Competitors
Why your value prop probably isn't different from competitors (and how to fix that)
 • 
Lade Falobi
💡MFG #17: How To Differentiate From Competitors, The 30-Day Content Marketer Checklist, and more.
Why your value prop probably isn't different from competitors (and how to fix that), creating an objection-smasher page, and the 10-step checklist for…
 • 
Lade Falobi
1
8 Top Marketing Newsletters Written By Nigerians: A Must-Read List for Nigerian Marketers
Discover the best marketing newsletters from Nigerian marketers, covering topics from product marketing to content marketing and growth marketing.
 • 
Lade Falobi
📈Inside Risevest's Growth Playbook That Took Them To 600k Users
Olamide Adurota, Growth Lead at Risevest, shares how Risevest builds user trust and manages experiments to move users along the funnel.
 • 
Lade Falobi
 and 
Olamide Adurota
6

May 2024

💡MFG #16: The 7 Principles of Persuasion, B2B Personas, and more.
How to use the 7 principles of persuasion to improve conversion, the 3 types of B2B personas you need to create, and how to use compounding strategies…
 • 
Lade Falobi
3

March 2024

📈How Piggyvest Achieved Over 40k App Downloads From Content
Daniel Orubo, Head of Content at Piggyvest, shares how his team built the Grown Ups comic series and the Piggyvest Savings Report
 • 
Lade Falobi
 and 
Daniel Orubo
7
💡MFG #15: Decision Paralysis, The P4 Quadrant & Comparison Pages
When NOT to use comparison pages, how to avoid causing decision paralysis, and how to use the P4 Quadrant in planning product/feature launches.
 • 
Lade Falobi
2

October 2023

MFG #14: Threads' Retention Problem, The Endowment Effect, and Pinterest Visual SEO
Why Threads is bleeding active users, how to use the endowment effect for activation & retention, and why you should consider Pinterest for visual SEO.
 • 
Lade Falobi
4

August 2023

MFG #13: Barbie's Marketing Success, Ideal Buyer Personas & Early-Stage Marketing.
The real hero behind the Barbie movie's success, how to prioritise buyer personas, and where you should get marketing inspiration
 • 
Lade Falobi
10

July 2023

MFG #12: AfriChange's Onboarding Problem, Trigger Events & More.
Why N300k wasn't enough motivation to undergo AfriChange's onboarding, why you should identify users' trigger events, and more.
 • 
Lade Falobi
4
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