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Every Citizen Go Collect: Lessons on Virality From Chicken Republic
Plus how to make AI writing sound human, an alternative to the marketing funnel, and why friction isn't always bad
 • Lade Falobi and Oluwanisola
The Best (and less than best) 2025 Children's Day Ads From Nigerian Brands
Some brands proved that marketing isn't child's play.
 • Lade Falobi
The Best (and less than best) 2025 Easter Ads From Nigerian Brands
One ad nailed it. One completely missed the tomb.
 • Lade Falobi
What Cenoa's Growth Story Teaches Us
Stop duplicating or replicating strategies; reverse-engineer them instead (+ 3 more lessons).
 • Lade Falobi
How a simple positioning change led to Cenoa's viral comparison strategy
Feranmi Ajetomobi, former Country Manager at Cenoa, shares the story behind the fintech's aggressive competitive strategy.
 • Lade Falobi and Feri
MTN fumbled their 15GB price hike response👎🏽
A masterclass in what NOT to do during a crisis.
 • Lade Falobi
What Treford's Partnership Framework Teaches Us
5 tips to use for your next partnership plan.
 • Lade Falobi
How Treford Built 44% Of Its User Base Through Partnerships
Oluwadotun Adefioye, Treford's Partnerships Manager, shares Treford's partnership framework and growth story.
 • Lade Falobi and Arakunrin Dotun
An open letter + Product marketing quiz
I'm doing the mushy thing and writing a recap letter. But also, here's a fun quiz.
 • Lade Falobi
Marketing For Geeks
Marketing For Geeks
Growth stories & actionable product marketing insights in your inbox every week. Read by leading marketers at Flutterwave, Google, Piggyvest and more.
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