8 Top Marketing Newsletters In Nigeria
Discover the best marketing newsletters in Nigeria, with top Nigerian marketers as authors, covering topics from product marketing to content marketing and growth marketing.
There are so many quality marketing newsletters, but there isn’t enough visibility for those published by Nigerian marketers. If you’re a Nigerian marketer, you absolutely need to subscribe to marketing newsletters written by other Nigerians, because they offer nuance about the Nigerian context.
For example, you can find case studies and growth stories anywhere, but only a marketing newsletter written by a Nigerian would provide the growth stories of Nigerian companies specifically. Case in point👇🏽
That’s why I’m making this post; to share some of my favourite marketing newsletters (covering topics like content marketing and product marketing) with Nigerian authors. This list is ranked in no particular order.
1. Yellow Chili Campaigns
Author: Torinmo Salau
If you love marketing case studies, you’ll love Yellow Chili Campaigns. Torinmo Salau, a PR & Communications Specialist, curates the newsletter as a library of marketing campaigns.
Every other Wednesday, she shares a short campaign example from around the world to give marketers and founders inspiration for their own work. She ends each newsletter with action points that you can easily apply to your business or product.
You should subscribe to Yellow Chili Campaigns if you love creative marketing campaigns and need more content for your swipe file.
2. Marketing For Geeks
Author: Lade Falobi
Marketing For Geeks is a product & content marketing newsletter read by 1k+ marketers. It’s written by SaaS product marketer, Lade Falobi (that’s me!), who calls it the “second-best marketing newsletter you’ll ever read".
Every other week, I share 1 interesting thing (often a deep dive into a marketing theory, principle, or case study), 3 actionable insights, and 5 marketing pieces for your swipe file. I also alternate with case studies into the growth stories of Africa’s most successful companies, like Piggyvest:
Marketing For Geeks also has an exclusive Whatsapp community for marketers of all types and experience levels.
You should subscribe to Marketing For Geeks if you love actionable insights you can implement right away and breakdowns of marketing theories or case studies.
3. The Early Stage Marketer
Author: Onyinye Nwankwo
As the name implies, The Early Stage Marketer is perfect for marketers who are just beginning their career or who are working at early-stage companies. However, the newsletter is a great read for any marketer, regardless of your career stage.
In the newsletter, Onyinye shares her experiences as the first marketing hire in multiple startups. Her personal storytelling style is part of what makes The Early Stage Marketer so endearing. She is vulnerable about relatable mistakes, lessons, and practical insights that she has learnt in her career.
The Early Stage Marketer also has a community for marketers with 0-3 years of experience, making it a great resource for those just starting in their marketing journey.
You shoud subscribe to The Early Stage Marketer if you’re an entry-level marketer or if you work at a budding startup where you are the only marketing hire.
4. THRIVE for Product Marketers
Author: Peace Attah
THRIVE is a product marketing newsletter written by Peace Attah, a leading product marketer with over 4 years experience in the field. The newsletter covers a wide range of product marketing, with tips for beginners transitioning into the field.
THRIVE for Product Marketers includes tips & best practices that will help you in your product marketing newsletter, and real-life examples of good and bad product marketing.
Peace sends her newsletters every two weeks and each issue is educational and actionable.
You should subscribe if you’re a product marketer or if you’re trying to transition into product marketing.
5. The Marketing Roundup
Author: Olohireme Ajai-Ikhile
The Marketing Roundup is a weekly content marketing newsletter. Reme, who leads content at a SaaS publication, shares two insightful lessons about content marketing and one helpful resource in every issue.
She writes about great content marketing strategies, updates in relevant technologies (e.g. Google’s API leak), and actionable tips & strategies.
You should subscribe to The Marketing Roundup if you work in content marketing or leverage content as part of your overall marketing plan.
6. Marketing In Action
Authors: James Praise and Oluwakayode Akinbode
James & Kayode have done marketing for startups in the EMEA & US regions for years, and they use their learnings to create insights for Marketing In Action.
Marketing In Action is a weekly growth marketing newsletter with practical guides and templates in each issue. They cover topics like marketing channels and growth marketing processes for founders and marketers.
You should subscribe to Marketing In Action if you are a marketer or first-time founder looking to grow your startup.
7. Just Content Marketing
Author: Akachukwu Obilor
Just Content Marketing is a content marketing newsletter that brings a fresh perspective to various content marketing topics. Akachukwu’s goal is to help marketers “engage and convert customers with content.”
The newsletter doesn’t have a regular posting schedule, but whenever it goes out, it’s packed with actionable content marketing insights.
You should subscribe to Just Content Marketing if you’re a content marketer looking to improve your content strategy or to execute better.
8. In The Marketing Room
Author: Gift “Gigii” Chidinma
In the Marketing Room is part of Gigii’s Room, a three-part multi-faceted newsletter covering content marketing, entrepreneurship, and better living tips.
You can subscribe to all 3 or just In The Marketing Room, where Gigii shares content marketing insights, tips, lessons, and examples.
You should subscribe to In The Marketing Room if you’re a content marketer or hands-on founder.
Conclusion
There you have it—my top picks for marketing newsletters written by Nigerians. Each of these newsletters offers something unique and valuable, making them worthy additions to your inbox.
Don’t just take my word for it—subscribe to these newsletters (or read their previous issues) and see for yourself. And if you know of any other great marketing newsletters from Nigeria that I missed out, feel free to let me know. Happy reading!
Thank you for the recommendations, Lade. Whispered to the universe earlier today that i’d love a newsletter focused on content marketing & I didn't just find one here, but three!!!! thank you, sm 💕