New Look, Who Dis?

Hi,

This is Lade. I can't lie -- I've missed you. Did you miss me?
I've been away for a bit and a lot of things have happened in that time, but I'm back now.
I might have been away, but this newsletter was never far from my mind. For some time, I have been thinking about this newsletter and what I want to use it to say. I think I finally found it.

If you know me, you know I'm a bit of a geek for all things marketing and brand comms -- yes, I am a slave to one of the worst forms of capitalism. Over time, I've realised I'm not the only marketing geek out there. 
I want to connect with my fellow geeks and share some of my favourite marketing insights and pieces with them.

That is why I have rebranded this newsletter.
From now on, I will send out at least one email every month with:

• 1 interesting thing I worked on for the month

• 3 useful pieces of insights I realised over the month

• 5 interesting pieces of marketing (typically copies I either found amazing or horrendous).

Of course, I understand if this is not what you signed up for. I won't hold it against you if this isn't content that you're interested in, so feel free to unsubscribe if this isn't your piece of cake. I'll miss you though.

For my fellow geeks who'd stay on, I can't wait to talk (geek) about marketing with you. Feel free to talk back at me.

Talk soon, 
Lade Falobi.

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